Dollar Tree Stock Is Jumping Because It’s Not Just a Dollar Store Anymore

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How do you fix a dollar store? By raising prices, of course. And that’s exactly what Dollar Tree plans to do, helping its stock to jump in premarket trading.

Dollar Tree has been pretty steadfast in its desire to live up to its name, charging a buck for everything in its stores. But with logistic costs rising, and surpluses become shortages, the company, on Tuesday night, announced that it was going to begin selling products that cost more than $1 in its Dollar Tree Plus stores and testing them in their traditional stores….