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The company is balancing the addition of new models, new capacity and new employees, all during a pandemic and semiconductor shortage that is constraining global auto production. The rising complexity might be why CEO Elon Musk wanted to chat with employees.
Musk held an all-hands meeting that all Tesla (ticker: TSLA) employees could dial into, according to reports. Tesla didn’t immediately respond to a request for comment.
There was good news and bad news for investors.
The bad news is that the Cybertruck is facing delays. Investors already knew delivery of Telsa’s light-duty pickup had slipped from 2021 into 2022. Now it looks as if production in volume won’t come before 2023.
On the positive side, 2023 also appears to be the year Tesla plans to launch a smaller model costing about $25,000. Musk and Tesla management have talked about a lower-cost model for months. That is good for the company because it will dramatically expand the market Tesla can address.
A Telsa Model 3 Sedan starts at about $40,000 in the U.S. today. It’s still a higher-end sedan, costing about $60,000 in certain configurations.
To date, few details have emerged about the small model. Now analysts and investors will start to put 2023 into their financial models.
The key to selling a low-cost EV, of course, is getting battery costs down. Tesla has managed to raise its gross profit per car sold from about $11,000 to almost $15,000 over the past two years. That happened while average selling prices dropped from about $56,000 to $51,000 per car.
Musk also told employees that September would be a busy month for deliveries, Tesla typically delivers most of its cars in the final month of a quarter.
Tesla delivered more than 200,000 vehicles in the second quarter. Analysts are projecting about 224,000 vehicles to be delivered in the third quarter. The global chip shortage, however, will make quarterly production and deliveries a little more exciting than usual.
Tesla stock isn’t doing much in response to the mix of news. Shares were up about 0.4% in premarket trading. Futures on the
Dow Jones Industrial Average
were both up about 0.2%. Futures on the
—home to many richly valued tech stocks like Tesla—were up about 0.2% as well.
So far in 2021, Tesla shares are up about 4% year to date, trailing behind the 21% comparable gain of the S&P 500. Still, Tesla stock is up about 80% over the past 12 months and rose 743% in 2020.
Write to Al Root at email@example.com