Ariana Grande barely recognisable as she goes make-up free to promote her beauty brand

Singer Ariana Grande has stunned fans with a rare make-up free selfie. The 29-year-old shared a picture of herself without any make-up on to promote her beauty brand r.e.m. beauty.

Ariana can usually be seen sporting a full face of make-up with a cut crease eye and her iconic feline flick eyeliner. But the singer took an altogether more stripped back approach to promote her beauty business r.e.m. Beauty’s new concealer – which launches tomorrow.

Ariana launched r.e.m. beauty in November 2021 and is described as vegan, cruelty-free paraben-free and recyclable products. Her brand is already making big strides in the industry, winning Best New Brand at the Allure Best of Beauty Awards in May of this year.

READ MORE: ASOS finally releases ‘incredible’ dress shoppers have begged for since April

The #sweetener concealer range will offer 60 shades, which can be combined for further hues, in an inclusive beauty line for all skin tones.

Posting on social media, the company wrote: “All 60 shades of our new #sweetener concealer have been cleared for landing! Head to our ig story now for a breakdown of every shade before they go live on find your perfect pairing ahead of the launch on 7.28 – then get ready to add to cart!”

Ariana Grande went make-up free on Instagram

Ariana Grande went make-up free on Instagram

Followers could then screenshot the colour swatches on Instagram so they can narrow down to which shade they need and put their order in the cart ready for when the line is released. On Instagram, Ariana was enjoying a coffee as she filmed a short video of herself with her clean face, smiling into the camera as she held her large mug.

She was wearing a strapless black lace dress with her clear complexion on show for all her 324 million Instagram followers to see, with the Grammy Award-winning artist also donning a love heart necklace in the photo she called “before”

The “after” photo saw Ariana sat in a car with a full face of make-up, but not too heavy, with her hair tied up in an elegant bun as she wore a strappy black top. She also had matching earrings to her cute necklace.