This Morning’s Holly Willoughby looks completely different as she poses for wet hair selfie

Fans are very much used to seeing Holly Willoughby with her hair perfectly preened and a specially found outfit when she appears on This Morning every Monday to Thursday. However, the presenter showed off a different look before her latest TV appearance.

Holly, 41, took to Instagram as she donned a pair of her own earring from her Wylde Moon boutique. Wylde Moon is the TV star’s own wellness brand with her website exploring topics from “beauty and fashion to energy and healing” but also features its own boutique where Holly launched a sparkling 12-piece jewellery collection alongside Kirstie Le Marque.

Posing in the garden, the mum-of-three donned a pair of the earrings, featuring a gold hoop with drop silver heart, which would set shoppers back £125 or £106.25 in a current sale.

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Holly could be seen in a blue checked dress with no makeup on her face and showcasing a new wet hair look, with her trademark blonde locks slicked back behind her ear. She looked away from the camera to show off her earrings and rested her head on her right hand.

“It’s going to be a hot one today… serious picnic vibes going on here… wearing my @wyldemoon x @kirstielemarque Moonflower Huggie earrings as the moon begins her next cycle,” she captioned the post to her 7.9 million followers.

And the compliments were soon flooding in. Fellow This Morning star Alison Hammond was among the first to leave a comment, writing: “What a beauty.” Meanwhile, reality star Ferne McCann let the emojis do the talking as she posted a string of love heart eye faces.

Fan page @beautywillsxx shared: “You look beautiful those earrings are gorgeous.” @christopherkrige wrote: “ABSOLUTELY GORGEOUS as always Holly.” @marcuslidgbird added: “Stunning Holly!!!”

But others complained about the price of her range. @natalie_levaannais said: “Seen the price lol normal people can’t afford things from this range.”

Since launching Wylde Moon, Holly has released her very own perfume, named (borrowed from) The Wild, as well as two candles and a reed diffuser, as well as the jewellery collection. And just a couple of weeks ago she launched her latest product.

The presenter took to her brand homepage and posted a picture of herself with her brand new wax melts. The caption of the post read: “We are thrilled to introduce our ‘waxing moons’ – Natural wax melts. These enchanting little certainly pack a (borrowed from) The Wild fragrance punch – and at £11 for a pack of 6, they are the perfect introduction to our beautiful signature scent.”

The brand then also stated in the caption that the waxing moons are ‘Made from 100% natural soy wax, vegan-friendly, cruelty-free, and hand-poured in the UK into Ocean Plastic clam shells.’

The new launch also led Holly, whose children Harry, Belle and Chester are 13, 11 and seven, to give a little glimpse into her home life last week. Taking to Instagram, Holly shared that she was enjoying “a moment to myself” as she played with her new ‘Waxing Moon’ wax melts that she launched from her brand, Wylde Moon, as she sat in front of her coffee table in her plush, multi-million pound home,

In the clip, the TV star said: “Well, the kids are killing themselves upstairs, you can probably hear that in the background. I’m going to have a moment to myself. A moment of calm, a moment of Waxing Moon – and just let it waft a scent of calm over me.”