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Traditionally, spring hasn’t been a big online shopping season, comparatively speaking. Summer has Prime Day, fall has Prime Deal Days and Black Friday, and there are a bunch of holiday sales during winter. But that has been changing since Amazon's launched its Big Spring Sale three years ago. And this year, as usual, Target is competing for your dollars with its own spring promotion: Circle Deal Days.

What is Circle Deal Days?

Circle Deal Days is Target’s name for its spring sale event this year. In previous years, Target held Circle Week, which lasted a whole week (like Amazon's Big Spring Sale, which runs March 25–31). This year, it's much shorter.

When is Circle Deal Days?

This upcoming Circle Deal Days will be from Wednesday, March 25, to Friday, March 27.

Do you need to be a Target Circle member to shop for Circle Deal Days?

You will need to be a Circle member to take part in the sale, but unlike a Prime membership, membership in Target Circle is free. You can sign up on the Target app or Target.com. If you are part of the paid membership tier, Target Circle 360, which starts at $10.99 per month, you'll get early access beginning March 24. Target is also offering incentives for those who sign up for Circle or Circle 360 in the lead-up to the sale:

• Join Target Circle between March 15 and 24 and get 15% off your first purchase.

• Apply and get approved for a Target Circle credit card from March 15-27 and get $100 in Target Circle Rewards.

• Sign up for Target Circle 360 March 15-27 will receive 50% off a one-year membership.

There are more details in Target's press release.

What deals you can expect during Target Circle Deal Days

The sale is mainly focused on spring items, but sale categories will broadly include apparel, patio furniture, home essentials, beauty products, grocery items, toys, books, movies, and music. You can shop in person or online, and there will be a "Deal of the Day" for every day of the event.

Here are some examples of deals you might find, directly from Target's press release:

• Up to 50% off select toys from Barbie, Gigglescape, PAW Patrol and more

• Up to 40% off women's apparel including A New Day, Universal Thread and AVA & VIV

• 40% off select skincare from BYOMA, Bubble Skincare, Good Molecules, Vacation, Carroten and more

• 40% off select home, kitchen and dining, including Keurig, Cuisinart and Ninja

• 40% off select floorcare, including Shark, Dyson, Bissell, Roborock and Sharper Image

More deals are available on the Circle Deal Days landing page.

What competing retailers are also hosting spring sales?

Amazon’s Big Spring Sale will take place Wednesday, March 25, through Tuesday, March 31. Walmart hasn't confirmed its sale yet, while Best Buy's Tech Fest is running now through Sunday, March 22.