The best Amazon Spring Sale Fire TV Stick deals at a glance: Best overall Amazon Fire TV Stick 4K Select $17.99 (save $22) Get Deal Best upgrade Amazon Fire TV Stick 4K Max $34.99 (save $25) Get Deal Best Fire TV Stick alternative deal Roku Streaming Stick 4K $35.98 (save $15) Get Deal

While most TVs are smart TVs in 2026, they aren't always the most user-friendly. And the built-in smart platforms are often kind of clunky. That's where a streaming stick comes in. Amazon Fire Sticks are probably the most recognizable name in the streaming device world — and for good reason. They're ultra-portable, making them ideal for travel, and they're easy to use. Plus, they regularly go on sale.

During the Amazon Big Spring Sale, we've seen particularly steep discounts on Fire TV Sticks, as well as some competitors. The sale officially ends tonight, so if you're in the market for a new streaming device for 2026, head over to Amazon ASAP and claim yours.

Here are our picks for the best Fire TV Stick deals (and alternatives) in the Big Spring Sale.

Best Fire TV Stick deal

Opens in a new window Credit: Amazon Amazon Fire TV Stick 4K Select $17.99 at Amazon
$39.99 Save $22.00   Get Deal

Why we like it

Previous iterations of the Amazon Fire TV Stick were kind of laggy, so we were thrilled when the 4K Select was announced with the new Vega operating system. It still features the same plug-and-play design and puts all your favorite apps under one convenient umbrella, but is more "responsive and highly efficient," according to Amazon. It delivers vibrant 4K picture quality with support for HDR10+, as well as Alexa+, Amazon Kids+, Amazon Luna, Xbox Game Pass, and NordVPN. While the current discount isn't quite as epic as the $9.99 deal we saw during Black Friday, it's still a total steal.

Not to mention, select Amazon customers can redeem the code FTV4K to drop the cost an extra $3 at checkout. If you see the promo code on the product page, congrats. That means you're eligible.

More Fire TV Stick deals

• Amazon Fire TV Stick HD — $16.99 $34.99 (save $18)

• Amazon Fire TV Stick 4K Plus — $24.99 $49.99 (save $25)

• Amazon Fire TV Stick 4K Max — $34.99 $59.99 (save $25)

• Fire TV Stick 4K Plus + Luna Controller cloud gaming bundle — $64.98 $119.98 (save $55)

• Amazon Fire TV Cube — $99.99 $139.99 (save $40)

Fire TV Stick alternative deals

• Roku Streaming Stick HD — $17.99 $29.99 (save $12)

• Roku Streaming Stick Plus — $29 $39.99 (save $10.99)

• Roku Streaming Stick 4K — $35.98 $49.99 (save $15)

• Roku Ultra — $79 $99.99 (save $20.99)

• Google TV Streamer 4K — $79.99 $99.99 (save $20)