The fast rise and epic fall of Clubhouse
In 2020 and 2021, the social media world seemed to be on the verge of complete change. A new app called TikTok was ascendant, bringing a whole new kind of vertical video to phones everywhere. And another app - not as popular, but growing fast, and already hugely influential among the tech set - look...
In 2020 and 2021, the social media world seemed to be on the verge of complete change. A new app called TikTok was ascendant, bringing a whole new kind of vertical video to phones everywhere. And another app - not as popular, but growing fast, and already hugely influential among the tech set - looked like it might have an entirely new social idea on its hands. It was called Clubhouse, and it was a huge bet that audio might be the future. It was the next big thing, until it wasn't.
On this episode of Version History, we tell the story of the early days of Clubhouse, and how a simple audio group chat app turned into a booming entertainment a …