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Here’s why the Apple Ultra rumors make sense to me

Here’s why the Apple Ultra rumors make sense to me

A report yesterday suggested that we may be seeing a succession of Apple Ultra products, including the upcoming folding iPhone and an M6-powered MacBook. So far, of course, we’ve only seen the branding used for an Apple Watch. It may potentially be pointing to a new tier of Apple products across alm...

A report yesterday suggested that we may be seeing a succession of Apple Ultra products, including the upcoming folding iPhone and an M6-powered MacBook. So far, of course, we’ve only seen the branding used for an Apple Watch.

It may potentially be pointing to a new tier of Apple products across almost the company’s entire range of devices, and to me that would make sense for both the company and its customers …

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