How The Cheesecake Factory Runs One Of America's Biggest Menus
The Cheesecake Factory runs a massive 250+ item menu made fresh daily—and still out-earns most competitors. Here's how it pulls it off.
The Cheesecake Factory has one of the largest menus in American dining, with over 250 items as varied as pasta, tacos, sushi, and of course, dozens of cheesecakes. And it makes nearly everything fresh daily. It's a big undertaking during a time when many restaurant chains are cutting dishes from their menus as ingredient prices soar. But the Cheesecake Factory makes it work. It cashes in more money per restaurant than most of its casual chain competitors like Chili's and Applebee's. We went behind the scenes to see how the Cheesecake Factory consistently executes such a massive menu and makes it profitable.
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