Gen Z men are more religious more religious online
From Christian TikTok to cold plunges, religion is once again associated with masculinity.
For the first time in decades, young men in the U.S. are more religious than young women. And if you spend enough time on TikTok or YouTube, you can actually watch it happen in real time.
Gen Z male creators, perdominately in the U.S., are posting Bible study routines, church outfit checks, and clips of themselves deleting dating apps and returning to God. Some frame Christianity as self-improvement. Others frame it as rebellion against modern culture, a la the trad wife trend. A lot of it looks less like the traditional evangelism’s mandate to spread the Christian gospel and more like a mandate to spread the masculinity aesthetic.