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Hisense aggressively cuts the price of its RGB LED TV on release day

Hisense aggressively cuts the price of its RGB LED TV on release day

The Hisense UR9 - the first RGB LED TV to be released this year - is now available for much less than originally revealed. The 65-inch UR9 is now $1,999, while the 75-inch model is $2,999 and the 85-inch is $3,999. (There's no updated price yet for the 100-inch.) That's between $1,500 and $2,000 off...

Hisense UR9 RGB LED TV showing menu screen.
Hisense didn’t wait to reduce the UR9’s price by over 40 percent. | Photo: John Higgins / The Verge

The Hisense UR9 - the first RGB LED TV to be released this year - is now available for much less than originally revealed. The 65-inch UR9 is now $1,999, while the 75-inch model is $2,999 and the 85-inch is $3,999. (There's no updated price yet for the 100-inch.) That's between $1,500 and $2,000 off, depending on size.

When I reviewed the UR9, my biggest issue was its price. At $3,500 for a 65-inch, both the LG G6 and Samsung S95H - flagship OLED TVs - were less expensive than the UR9, and OLED still outperforms what I've seen from RGB LEDs. Then, two days after my review published, Samsung released pricing for its own high-end R95H RGB LED …

Read the full story at The Verge.