How Ferrari bungled the design of its first EV
For nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them. The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail above ordinary criticism. You might not be able to affor...
For nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them. The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail above ordinary criticism. You might not be able to afford one, but you still wanted one.
With the launch of the all-electric Luce this week, however, the company fell down to earth, drawing the ire of the internet in the form of derision, mocking memes, and AI slop. People compared it to a vacuum, a Magic Mouse, and, most insultingly, a Nissan Leaf.
The Luce has arrived in a moment where wealth in …