Smart lighting company Nanoleaf has been unusually quiet recently. While competitors such as Govee and Philips Hue have been pumping out new products and innovative features at an impressive pace, Nanoleaf has launched just a handful of new smart lighting products in the last two years. There's a re...
Smart lighting company Nanoleaf has been unusually quiet recently. While competitors such as Govee and Philips Hue have been pumping out new products and innovative features at an impressive pace, Nanoleaf has launched just a handful of new smart lighting products in the last two years. There's a reason for this lull - the company has been going through a "brand evolution" focused on wellness, robotics, and, of course, AI.
"The smart home is getting kind of boring," says the ever-candid Gimmy Chu, CEO and cofounder of Nanoleaf, which he now doesn't want me to call a smart lighting company. "Our brand needs to evolve to incorporate some of …
This story was first published by The Verge. Read the original report
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