International News Portal11 November 2026Headlines from established publishers
Technology
The secret to Roku’s success: not being cool
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Roughly 10 years ago, someone told me that Roku was making "cheap hardware to sell to Walmart customers in flyover states." The remark...
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.
Roughly 10 years ago, someone told me that Roku was making "cheap hardware to sell to Walmart customers in flyover states." The remark was meant to be an insult, belittling a company that seemed to care more about hardware profit margins than design and innovation.
Still, I've been thinking about it a lot over the years. And as Roku became a major force in streaming hardware, surpassing 100 million households last month, I've come to the conclusion that Roku's secret superpowe …
We use cookies to run this site and, with your consent, to measure
traffic and improve our content. Necessary cookies are always on. You
can accept all cookies or choose which ones to allow.
Privacy policy.