Xbox just allcapsmaxxed: meet XBOX. This isn't a joke, Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX? The results were in favor of XBOX, and the company has now renamed its X a...
Xbox just allcapsmaxxed: meet XBOX. This isn't a joke, Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX? The results were in favor of XBOX, and the company has now renamed its X account.
Curiously, the Threads and Bluesky accounts for Xbox haven't been renamed yet, but if Microsoft is going ahead with a rebranding then I'd expect those will change soon.
The use of all caps for Xbox is a return to original form. Microsoft's first Xbox logo for its console was all caps, and the company has favored using similar capped ver …
This story was first published by The Verge. Read the original report
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