Xreal is taking a swing at the budget end of the smart glasses market. The company announced the a01, a $299 pair of display glasses launching under a new sub-brand called X by Xreal (xbx) is arriving in the U.S. in July, according to a press release shared with Mashable.

As our colleagues at CNET noted, the more affordable AR glasses will compete with the TCL RayNeo Air 4 Pro glasses, which significantly undercut Xreal when they launched at $299 earlier this year and introduced HDR10 support to the category.

Like Xreal's other glasses, the a01 functions as a wearable USB-C tethered monitor. It does make some trade-offs to hit that price — the field of view is 50 degrees, slightly narrower than the pricier Xreal One Pro and 1S, and it drops the dimming lens and the chipset that locks a display in place.

Where the a01 makes up ground is brightness. The micro OLED panels push significantly higher nits than previous Xreal hardware and add HDR10 video support. The glasses go up to 1,600 nits and have 14 levels of adjustment. The whole frame comes in under 65 grams. A "anti-shake" mode also aims to smooth out video playback during movement.

The most interesting wrinkle, though, is aesthetic: the a01 comes with snap-on swappable faceplates, letting users swap between clear and sunglass lens styles on the fly. It's a small thing, but it's the kind of detail that makes a budget product feel considered rather than stripped down.

The a01 hits China first, then the U.S. in July. An English-language website for the X by Xreal brand is live, but the "Shop" button links to a Chinese order page.