At only 27 years old, Bretman Rock has already lived several internet lives. Rock first found viral fame as a teenager through makeup tutorials and contour videos, later launching a beauty line, acting in the web series Escape the Night, and starring in the MTV reality series Following: Bretman Rock. In 2021, Rock made history as the first openly gay man to appear on a digital cover of Playboy.

These days, Rock's content feels quieter and more grounded than in years past. From their home in Hawaii, Rock hosts the podcast Da Baddest Radio, often alongside sister Princess Mae or cousin Miss K. The show, which can bounce from America’s Next Top Model to the chaos of everyday family life, feels less like a celebrity podcast and more like catching up over coffee with friends.

Rock also remains one of the internet's biggest personalities, with more than 19 million followers on Instagram and millions more across TikTok and YouTube. Their feed showcases the beauty of Hawaii, their deep love of animals (including their dogs and many, many chickens), and a distinctive sense of androgynous style that has made Rock a fashion and beauty icon for an entire generation of internet users.

What makes Rock especially compelling in 2026 is that they no longer seem interested in chasing virality for its own sake. Instead, their content reflects a different kind of aspiration. There are many influencers selling an idea of happiness, but Rock appears to truly be living it.