If you’ve spent any time online recently, you’ve probably encountered Druski — whether you meant to or not.

Real name Drew Desbordes, the 31-year-old comedian and entertainer seems to be everywhere at once. Super Bowl commercial? Check. Promoting Timothée Chalamet’s latest movie? Check. Commentating on The Voice? Sure, why not!

Druski first broke through online with sketch comedy and absurd characters that spread rapidly across social media. You might’ve seen him transformed into an overly enthusiastic white NASCAR fan in overalls, or playing a wildly money-hungry mega-pastor. The specifics almost don't matter — the point is that his characters are instantly recognizable and endlessly shareable.

In the years since, Druski has turned internet virality into undeniable mainstream stardom. The internet remains the engine of his brand: His YouTube channel has over 5 million subscribers, thanks to series such as Coulda Been Records and Coulda Been Love, and his clips on TikTok, where he has more than 13 million followers, routinely rack up millions of views.

A year ago, it might have been possible to exist online without knowing who Druski was.

Now, that would be almost impossible.