Emilie Kiser: From personal tragedy to advocacy
Influencer Emilie Kiser, 27, first rose to TikTok fame in the early 2020s through relatable parenting and lifestyle videos, such as makeup and hair tutorials. In 2025, tragedy struck when Kiser's three-year-old son, Trigg, passed away following a pool accident at their home in Arizona. Four months a...
Influencer Emilie Kiser, 27, first rose to TikTok fame in the early 2020s through relatable parenting and lifestyle videos that made viewers feel like they were hearing from a friend.
In those early days, while her platform was still growing, Kiser posted Get Ready With Me (GRWM) videos, makeup and hair tutorials, and daily lifestyle content. Now one of the most recognizable "momfluencers" on the internet, Kiser has 5.1 million followers on TikTok (@emiliekiser) and 2 million followers on Instagram (@emiliekiser).
In 2025, tragedy struck when Kiser's three-year-old son, Trigg, passed away following a pool accident at their home in Arizona. Four months after his tragic death, Kiser broke her silence on social media with a moving tribute to Trigg.
"Loss of this magnitude feels impossible to put into words," she wrote. She thanked her audience for the kind, supportive messages and the outpouring of love for her family. "One of the hardest lessons I carry is that a permanent pool fence could have saved his life, and it's something I will never overlook again. I hope amidst this pain, Trigg's story will help prevent other children and families from suffering the same loss."
In October 2025, Kiser explained that her followers were only seeing a "small sliver" of her life as she is "very much grieving," and stated she would no longer post content featuring her children. “I’m not sharing my kids anymore. Therefore, I’m not sharing Teddy and I’m not sharing Trigg.” She added: “I’m doing my best and I’m showing a very small portion because I’m not ready to share other things. I’m not ready to talk about other things and that is OK.”
Since then, Kiser has used her platform to encourage practical water safety measures for parents, such as installing pool fences, multiple safety barriers between water and children, encouraging swimming lessons for children, and stressing the importance of constant supervision of children. By sharing Trigg's story to bring greater awareness to pool safety, Kiser ensures that his life continues to have an impact.
