How Emma Chamberlain built an empire beyond YouTube
Emma Chamberlain first gained a following on YouTube as a vlogger in 2017, posting relatable coming-of-age lifestyle videos. Nearly a decade later, the 24-year-old is now one of the most well-known digital influencers, holding 14.3 million followers on Instagram and 12 million subscribers on YouTube...

Emma Chamberlain first gained a following on YouTube as a vlogger in 2017, posting relatable coming-of-age lifestyle videos. Nearly a decade later, the 24-year-old is now one of the most well-known digital influencers, holding 14.3 million followers on Instagram and 12 million subscribers on YouTube.
Chamberlain is a podcaster, model, and business owner. She hosts a highly rated podcast called anything goes, in which she shares “whatever is on her mind” every week.
She’s also known as a fashion icon, having appeared on covers for Harper’s Bazaar and Cosmopolitan. She has also been a regular host at the Met Gala since 2021, interviewing celebrities on the red carpet.
Chamberlain does it all and more: In addition to being a household name, she’s also the owner of Chamberlain Coffee, which she launched in 2019. In July 2025, Chamberlain partnered with Pinterest to launch a limited-release flavor called “Sea Salt Toffee Flavored Blend,” marking the first time that Pinterest launched a co-branded product.
Earlier that year, Chamberlain was announced as one of the cast members of the horror film Forbidden Fruits, her acting debut and first role in a feature film. The film is scheduled to be released in the US on March 27, 2026, so we can expect to see her on the big screen soon.
Chamberlain has already had an eventful start to 2026: in February, she modeled for Stuart Weitzman for their spring Vinnie Sculptural collection. She was also on the cover for the February issue of Vogue Czechoslovakia.
While Chamberlain may have her hands full with her podcast, fashion, and acting endeavors, she hasn’t forgotten to leave some room for coffee. This March, she told Jimmy Fallon that she plans on opening the first standalone Chamberlain coffee location in Venice, California, during the spring.
Chamberlain previously opened a grab-and-go style location in Westfield Century City last January, according to KTLA. "This next one, I think, is really the dream," she told Fallon.
We’ll take a sip to that in 2026, Emma!