When the internet decided “everyone was Chinese now," Sherry Zhu didn’t need to learn about Chinamaxxing, it was her life. As a self-described “Chinese baddie”, Sherry has spread the baddie lifestyle to the internet. Taking a stern but loving big sister approach, Sherry passes on wellness tips based in Chinese culture, gently scolding her viewers for drinking cold water instead of hot.

Posting under the username @sherryxiirui, Sherry is only 23, but has a mature wisdom inspired by her parents and grandmother. Her content runs deeper than just advice to embrace a “very Chinese life,” instead including messages about the importance and significance of Chinese culture. “I think sharing my culture and my life with people has created a deep connection towards Chinese culture and to me,” Sherry says.

On her primary platform, TikTok, Sherry had under 5,000 followers as of November 2025. As of March 2026, her follower count has grown to 743K. Her follower count quickly accelerated as she focused her content on how to become a Chinese baddie.

Her quick growth and maintained audience is an impressive feat in leveraging a trend into a following. But it’s not all business. Sherry maintains a levity and playfulness that meet the moment. Her content has clearly resonated, gaining over 10.4 million likes as she continues to remind followers to put on the sheet mask when the weather gets cold and always wear slippers around the house.

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