Streaming services’ obnoxiously loud ads become illegal on July 1 in California
Illinois passed a similar law, giving services more incentive to make ads less booming.
On July 1, it will be illegal for streaming platforms to play ads louder than the content being watched in California.
As The Hollywood Reporter highlighted this week, California Governor Gavin Newsom signed a bill (SB 576) in October 2025 that prohibits any video streaming service from transmitting the “audio of commercial advertisements louder than the video content the advertisements accompany” in the state.
The law brings some parity between streaming services and broadcast, cable, and satellite TV providers, which, under The Commercial Advertisement Loudness Mitigation (CALM) Act, can only play commercials at “the same average volume as the programs they accompany,” the FCC says.
This story was first published by Ars Technica. Read the original report