If you want the latest news on consumer tech, gaming, or the monolithic Apple, Mashable has you covered. But even we tech experts turn to the creator world for quick breakdowns and temperature checks on how the general public is reacting to new products and breaking tech news.

Enter @hitomidocameraroll, aka Tyler Morgan, the internet's "most sane Apple user," who's taken over the world of clippy, informative tech explainers, product and software guides, and — most importantly — Apple snark. Morgan didn't intend to become a mainstay of the tech review world; he originally wanted to be a musician. Instead, the helm was thrust upon him after his honest reviews of Apple products as an ex-employee went mega viral.

With more than 2.5 million followers now accumulated across his Instagram and TikTok accounts, Morgan's videos rack up hundreds of thousands, often millions, of views. Followers turn to him to help them decide if the latest trendy product is really worth the hype, and we keep going back because we want an in with Tim Cook's unofficial "BFF.” What is it they say? The enemy of my enemy is my friend.

From YouTubers and TikTok stars to streamers and podcasters, Mashable talks to creators about how they built their platforms, the gear they swear by, and the trends they see coming next. Read more of our creator coverage or see more of this year’s Mashable 101 to discover the internet's most exciting voices.