Daniel Howell and Phil Lester rose to prominence as a pair after launching their joint gaming YouTube channel in 2014, building a large, loyal fanbase through their relatability, chemistry, and fun, feel-good vibes. The British YouTubers have since accumulated 3.1 million subscribers on YouTube, as well as 442,400 followers on TikTok, and 250,000 on Instagram.

After going on hiatus in 2018, Dan and Phil returned with a vengeance in 2023, delighting fans and cementing their position as one of YouTube's most famous duos. In 2025, the pair rebranded their YouTube channel from DanAndPhilGAMES to Dan and Phil, and launched comedy podcast Hard Launch with Dan and Phil. They also made waves by publicly revealing that they've been in a romantic relationship since they first met in 2009, finally confirming over a decade of fan speculation.