Best Buys Black Friday in July sale is on and a ton of products are 50% off or more

A quick look at some of the best deals at Best Buy's Black Friday in July sale Hisense 75-inch UR8 RGB Mini LED 4K TV $1,699.99 (save $800 plus get $500 off soundbar system) Get Deal Therabody TheraFace Mask Glo $299.99 (save $80) Get Deal Shokz OpenFit 2+ Open-Ear True Wireless Bluetooth Earbuds $159.99 (save $40) Get Deal Apple AirTag 2nd gen (4 pack) $89.99 (save $10) Get Deal HP OmniBook 3 14 OLED (Snapdragon X, 8 GB RAM, 256GB SSD) $499.99 (save $100) Get Deal Unlocked Apple iPhone Air (256GB) $839.99 (save $160) Get Deal

Last year, Best Buy ran its Black Friday in July sale as direct Prime Day competition. But with Prime Day being in June in 2026, Best Buy couldn't exactly call its competition sale Black Friday in July (the retailer went with Tech Fest instead). But that just means we get two major Best Buy sales this summer — just one month after Tech Fest slash Prime Day, Best Buy's Black Friday in July sale event is bringing even more heat.

The sale is live now through Sunday, July 26. Best Buy is likely to drop new doorbusters more than once, so be sure to check back over the next few days.

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Black Friday in July deals span all of the categories you expect from a Best Buy sale: TVs, iPads and MacBooks, unlocked phones, smartwatches and fitness trackers, you know.

In true Black Friday fashion, there's a whole landing page dedicated to deals that are 50% or more off — actually, way more than one page, considering more than 8,000 items are half off. If you're not trying to make any big purchases, this section is still a great spot to stock up on necessities like AirTags, charging cords and portable chargers, screen protectors, or phone cases.

We've pulled out just a few of our favorite 50% off deals from that list, though you should peruse on your own to see this variety for yourself:

50% off TVs

Opens in a new window Credit: TCL TCL 65-inch A3G Designer Series QLED 4K Art TV with Flush Wall Mount $599.99 at Best Buy
$1,199.99 Save $600   Get Deal Opens in a new window Credit: LG LG 77-inch B5 OLED 4K TV $1,399.99 at Best Buy
$2,999.99 Save $1,600.00   Get Deal

50% off laptops

Opens in a new window Credit: Lenovo Lenovo IdeaPad Slim 3 Chromebook 14 (MediaTek Kompanio 540, 4GB Memory, 64GB eMMC) $199 at Best Buy
$419 Save $220   Get Deal Opens in a new window Credit: HP HP Chromebook 14 (Intel Celeron N4500, 4GB Memory, 64GB eMMC) $159 at Best Buy
$399 Save $240   Get Deal

50% off headphones

Opens in a new window Credit: JBL JBL Vibe Buds 2 Noise-Cancelling Earbuds $29.95 at Best Buy
$64.95 Save $35   Get Deal Opens in a new window Credit: Sennheiser Sennheiser Accentum Bluetooth Noise-Cancelling Headphones $89.99 at Best Buy
$189.99 Save $100.00   Get Deal

50% off gaming gear

Opens in a new window Credit: Razer Razer Wolverine V3 Tournament Edition 8K Wired Gaming Controller $49.99 at Best Buy
$119.99 Save $70   Get Deal Opens in a new window Credit: Insignia Insignia Essential PC Gaming Chair $89.99 at Best Buy
$179.99 Save $90.00   Get Deal

50% off home tech

Opens in a new window Credit: Blink Blink Outdoor 4 Wireless Smart Security Camera (5 pack) $104.99 at Best Buy
$299.99 Save $195   Get Deal Opens in a new window Credit: Samsung Samsung 3.1 Channel Soundbar with Wireless Subwoofer (HW-B650/ZA) $199.99 at Best Buy
$399.99 Save $200   Get Deal