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Google Search lets creators know more about their reach

Google Search lets creators know more about their reach

Google is going to give content creators and website owners a better idea of how people find their social media profiles and YouTube content through Search. With a new feature in the Google Search Console called "platform properties," Google says that you'll be able to "easily track which search ter...

An illustration of the Google logo on a black, green, and blue background.

Google is going to give content creators and website owners a better idea of how people find their social media profiles and YouTube content through Search. With a new feature in the Google Search Console called "platform properties," Google says that you'll be able to "easily track which search terms lead people to your Instagram, TikTok, X and YouTube content on Search, and see exactly how your audience is interacting with your posts," according to a blog post.

The new feature continues Google's push to make Search more of a hub for everything creators and publishers do online. In June, Google started letting big creators and publishers c …

Read the full story at The Verge.