Microdramas are one way Crocs is reaching consumers, says Carly Gomez, the brand's top marketer
Crocs' lead marketer, Carly Gomez, spoke to CMO Insider at Cannes Lions about how the brand is leveraging creators and new formats like microdramas.
"Microdramas are new, and we're so excited to be one of the first movers as a brand in this space," said Carly Gomez, chief marketing officer at Crocs.
Gomez spoke to CMO Insider during the 2026 Cannes Lions International Festival of Creativity. She said they started producing microdramas inspired by one of the brand's employees.
This story was first published by Business Insider. Read the original report