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Microsoft responds to LG monitors installing McAfee ads on Windows

Microsoft responds to LG monitors installing McAfee ads on Windows

App is installed through Windows Update when certain LG monitors connect to a PC.

LG is reportedly pulling a McAfee pop-up ad from a controversial app that some of its monitors have stealthily installed on connected computers.

An example of the pop-up ad is seen in a still from Gamers Nexus' video. An example of the pop-up ad is seen in a still from Gamers Nexus' video. Credit: Gamers Nexus/Windows/YouTube

The app, LG Monitor App Installer, installs itself through a Windows Update alongside monitor driver updates. LG Monitor App Installer then pushes ads for a 30-day free trial for McAfee, as well as other software, via a pop-up on affected systems, multiple users have reported.

This has drawn negative attention recently, with complaints surfacing on Reddit and a subsequent video from YouTube channel Gamers Nexus. In the video, editor-in-chief Steve Burke said that the publication paid $1,200 for an LG UltraGear 3GX900A-B gaming monitor (the monitor’s price dropped to $600 two days later, Burke said) for testing and replicated the behavior “several times” across “multiple” Windows 11 systems.

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