The internet reacts to the first-ever World Cup Halftime show

The FIFA World Cup final between Spain and Argentina is living up to the hype. And to add to the festivities was a fun but odd sight in the world of association football: a halftime show.

Soccer is normally a brisk sport, but with this edition of the World Cup being co-hosted in the US (the first World Cup in the US since 1994), it's fallen into the American Sports Entertainment Vortex™. Which isn't a bad thing, minus the universal dislike for the hydration breaks, which many commentators have pointed out are glorified commercial breaks for the Fox network.

However, given the lineup of Shakira, Madonna, BTS, and Justin Bieber, the idea of a World Cup Final Halftime Show, it wasn't a bad time at all. And the internet acted accordingly.

Madonna kicks us off

The halftime show started with an elaborate prerecorded set from Madonna, singing from her new album Confessions II. She was also seen on an ATV with Ronaldinho and R9.

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