Tom Cruise is officially in his TikTok era
Tom Cruise, new TikTok poster, stars in "Digger," directed by Alejandro González Iñárritu.
Tom Cruise has taken a break from driving motorcycles off cliffs and piloting fighter jets to post on TikTok.
The actor's account, @tomcruise, first went live in March of 2021, after a series of Cruise deepfakes by Belgian VFX special Chris Ume went viral. Since then, he's racked up 1.8 million followers, but he has yet to actually post anything until now.
Since Sunday, Cruise has posted three TikToks. But if you're looking for a Cruise GRWM or a dance tutorial for his sick Tropic Thunder moves, you're out of luck. For now, Cruise's account is strictly promotional, with all three TikToks highlighting the trailer for Cruise's upcoming film Digger.
Directed by Alejandro González Iñárritu (The Revenant, Birdman), Digger is a satirical dark comedy about the world's most powerful man, Digger Rockwell (Cruise, unrecognizable under tons of prosthetics). He's on a mission to save humanity from the very disaster he's unleashed. Based on the trailer, that disaster involves climate catastrophe, with a side of nuclear war.
Film pundits are already heralding Digger as Cruise's best shot at an Oscar in decades. His last nomination came in 2000, for his role in Paul Thomas Anderson's Magnolia, although he did receive an Academy Honorary Award in 2026. Iñárritu did prove to be the lucky charm for Leonardo DiCaprio, who won his first (and so far only) Academy Award for his role in The Revenant, so perhaps Cruise is hoping for a similar route to Oscar gold.
Apparently, that route also involves getting the word out about Digger on TikTok, so be prepared for a more social media-forward press blitz from Cruise in the months to come.