Whats the best time to buy a TV? Not just Black Friday. Shop strategically during these 4 windows.

On any given day, poking around for TVs on sale is all but guaranteed to turn up at least some decent steals. But of course, retailers don't casually offer their absolute best TV prices year-round. So, when is the best time to buy a TV?

The answer is more than just Black Friday and Prime Day. There are a few other good times to find a TV on sale throughout the year, like during football season or in the spring when the new TVs of the year are finally hitting shelves. It's kind of like a "once per season" thing.

In general, just remember that TV pricing follows a yearly cycle of sorts: Whichever main sale window is coming up next will match or beat most of the best deals seen during the sale window that came right before it. For example, Prime Day 2026 just outpriced most of the best TV deals we saw during football season in February. But many of those Prime Day prices will probably be outpriced by October Prime Day and Black Friday.

Being the big investment that they are, understanding the peaks of the TV calendar is a crucial chapter in the unofficial TV buyer's guide. Let's break down the best months of the year to find TV deals — and if you could use a breakdown of TV specs before you make your purchase, my TV specs explainer lays it all out.

The No. 1 best time to buy a TV: Black Friday and Cyber Monday

Months: Late October, November, and early to mid-December

People may not be ready to throw hands in a Best Buy parking lot at 4 a.m., but Black Friday TV deals are still unmatched — they just don't require you to leave the house at the crack of dawn.

Black Friday is trending toward a month-long affair at this point, with retailers shifting into Black Friday mode online as early as October. The extended time frame raises the question of whether TV sale prices will drop even further closer to Black Friday. Thankfully, most of the big retailers are up front about early deals. Best Buy and Samsung will straight-up tag a certain deal as a Black Friday deal if they drop it ahead of time, confirming to buyers that there's no need to hold out until the week of Thanksgiving.

This is an especially auspicious time for budget shoppers looking for the cheapest possible version of a 4K TV at a certain size. During Black Friday, basic budget-friendly 4K TVs are typically the doorbusters that sell out soon after they drop — and are much less likely to return in the next few months.

In-store or not, Best Buy TV deals during Black Friday include elite prices on TVs 65 inches or larger. You can save hundreds on high-end QLEDs, OLEDs, and big-screen cheap QLEDs at shockingly low prices. Budget-friendly TVs get even more. Walmart also stays in the mix with a handful of wild doorbuster deals on the best cheap TVs. Amazon mostly caters to the affordable TV crowd, focusing most on its own Fire TVs and Fire TVs from brands like Hisense and TCL.

Post-holiday sales and New Year sales are absolutely a thing, but you can be confident that most TV prices are generally better before Christmas than after. We've seen firsthand how sale prices on TVs quietly go up by $100 or two during post-holiday sales. However, if you miss the Black Friday-Cyber Monday season, another chance to save on TVs is around the corner.

The second-best time to find TV deals: NFL playoff season

Months: Mid-January to early February

Waiting for the festive hustle and bustle to pass is definitely a strategy to save in some categories. So, are TVs cheaper after the holidays?

The answer is technically yes, but not in the "after-Christmas sales" way that you're thinking. By "after the holidays," we mean the last few weeks of football season. Football-fueled TV deals kick off near the start of the NFL playoffs (sometime in mid to late January) and last until the big game (some in early to mid-February).

It makes sense that TV deals are pushed so hard during the lead-up to the most-watched sporting event in the U.S. Perhaps you're hosting a watch party as an excuse to upgrade to a bigger screen. Or perhaps the past 18 weeks of the regular season have brought you to your breaking point with your current TV. The field is always washed out, small details like the score bug are pixelated, the glare from your windows makes afternoon games unbearable — whatever the issue, TV brands aren't about to let this opportunity pass.

Football playoff deals tend to spotlight TVs that are good for watching sports: i.e., big-screen QLED TVs, plus some of the brighter OLED TVs of the year. The vibrant lighting supplied by a QLED panel is ideal for following small details like a ball or tiny score box, as well as the brightness of the team's colors and the field to make your experience feel as live and in-person as possible. It's not uncommon for most of these deals to be identical to what we saw during Black Friday, or in some cases, drop even lower in price due to proximity to CES. (Read more about that below.)

The third-best time to find TV deals: Spring

Months: March and April

The annual TV release cycle mostly revolves around CES: a Las Vegas-based tech trade show where the latest and greatest consumer tech is unveiled to gadget enthusiasts. This is where brands like Samsung, LG, TCL, and Hisense show off their new TV designs for the year. Sony doesn't always participate in CES, but its TV announcement and release cycle still has similar timing.

While these fresh new TVs aren't the ones getting major discounts, their existence does trigger major price cuts on the previous year's flagship TVs. These deals pop up not when the TVs are announced at the event in January, but once they start being officially released to the public in the spring.

Surprisingly, it's not that uncommon to see small discounts on the brand-new models in their first few months on the market.

The fourth-best time to find TV deals: Prime Day

Month: June or July

Amazon stands out as a TV destination during the shopping holidays it made up for itself: Prime Day and Prime Big Deal Days (basically a second Prime Day). The summer sale was consistently held in July until 2026, when Amazon bumped Prime Day to June.

Naturally, Fire TVs are the focal point during Prime events — we've seen a 43-inch Amazon Omni 4K Fire TV drop below $100 during Prime Big Deal Days. Prime Day is packed with unbelievably cheap QLED TVs (in price, not quantity) from Hisense or TCL, even in the big sizes.

But many of the best Prime Day TV deals aren't actually at Amazon. They're at Best Buy, which loves to hold a mega sale conveniently during the same week that Prime Day is taking place. Best Buy is the best place to shop for a TV if you're looking for a more high-end model from Samsung, LG, or Sony, like a flagship OLED or an RGB TV.

Does a TV deal seem too good to be true? Check its price history.

Pro Amazon tip: Any time you spot a seemingly good discount, you can confirm that you're actually getting a good deal by checking its price history with Camelcamelcamel, a free Amazon price tracking site. Just copy and paste the URL to get a graph depicting that TV's price fluctuations throughout the past year or so, plus confirmation of its lowest sale price ever at Amazon. If the deal you're currently eyeing doesn't match that, it's probably best to wait — that record-low price is sure to pop up during one of the peak sale times we just discussed.

There's also a Walmart price tracker now: Camelmart, obviously. Hopefully, Best Buy's is next.