Wed, 26 Aug 2026
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25% of US adults are interested in the iPhone Ultra – but won’t pay for it

25% of US adults are interested in the iPhone Ultra – but won’t pay for it

Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra. The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are. Apple shoul...

Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra. The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are.

Apple shouldn’t get too excited by the results, however, as willingness to pay was way, way less than the price we’re expecting the company to announce …