Amazon raised the price of the Fire TV Stick 4K Select, then immediately dropped a steep discount

SAVE $30: As of Aug. 26, the Fire TV Stick 4K Select is on sale for $19.99 at Amazon. That's a 60% discount on the list price.

Opens in a new window Credit: Amazon Amazon Fire Stick 4K Select $19.99 at Amazon
$49.99 Save $30.00   Get Deal

Amazon has recently raised the list price of several of its devices, including the Fire TV Stick 4K Select. This popular model just jumped from $39.99 to $49.99. That's a $10 increase on one of Amazon's most affordable streaming sticks.

Thankfully, if you're looking to buy, it's currently on sale for just $19.99. This deal is for the latest 2026 release, which includes upgrades such as a new, modern design and more streamlined recommendations from Alexa+.

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The Fire TV Stick 4K Select can stream content in 4K Ultra HD with HDR10+, making sure that movies and shows look sharper and more detailed. Getting started is straightforward, too. Plug it into your TV, connect it to WiFi, and you're ready to go.

For streaming, you can access all the main services like Prime Video, Netflix, YouTube, and Disney+. It isn't limited to watching shows and movies, either: if you have an Xbox Game Pass subscription, you can use Xbox Cloud Gaming to play supported Game Pass games straight through your TV.

If you're looking to save on the Fire TV Stick Select, this limited-time deal is not one to skip.