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Apple One and Apple TV subscription prices increas...

Apple One and Apple TV subscription prices increase by up to 20 percent

Scharon Harding Technology 28 Aug, 2026 Americas

Annual Apple TV subscriptions get the biggest bump.

Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today.

Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety.

Apple’s most recent price hike was in August 2025, when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV (then called Apple TV+) started in 2019 for (a seemingly financially unsustainable) $5/month.

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