Apple prepares for iPhone 18 Pro and Ultra launch by expanding its reach
Apple is gearing up for a more focused and potentially much more expensive iPhone launch this fall. For starters, the cheaper base iPhone 18 is being saved for spring. That leaves the more expensive Pro models and Apple’s first foldable iPhone Ultra to carry September, with higher-than-usual starti...
Apple is gearing up for a more focused and potentially much more expensive iPhone launch this fall.
For starters, the cheaper base iPhone 18 is being saved for spring. That leaves the more expensive Pro models and Apple’s first foldable iPhone Ultra to carry September, with higher-than-usual starting prices expected.
Here’s how Apple is already preparing to make the sticker shock more palatable for new customers and upgraders.