Mon, 24 Aug 2026
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Apple starts testing AI shopping assistant in the Apple Store app

Apple starts testing AI shopping assistant in the Apple Store app

Last month, a report suggested Apple was working on a new AI-powered shopping assistant for the Apple Store app on iPhone and iPad. The company now appears to be rolling that out to select users as part of an “Early Preview.”

Last month, a report suggested Apple was working on a new AI-powered shopping assistant for the Apple Store app on iPhone and iPad.

The company now appears to be rolling that out to select users as part of an “Early Preview.”