Bogg just gave its iconic bags a New York City makeover — grab yours from $60

TL;DR: Bogg launched its first-ever NYC-inspired collection today. The Checker Out Collection features checkered totes, crossbodies, pouches, and playful charms inspired by New York staples like pizza, coffee cups, taxis, hot dogs, MetroCards, and the iconic "Have a Nice Day" bodega bag.

Bogg is bringing a little New York energy to its latest collection. The brand's first-ever NYC-themed drop celebrates the city’s most recognizable symbols with playful accessories, including checkered bags and charms. The Checker Out Collection pairs Bogg’s signature checkered bags with a playful lineup of charms that are inspired by the city's staples.

Here's a breakdown of some of the standouts from the collection:

Checkered Out Bags

Opens in a new window Credit: Bogg Original Bogg Bag $100 at Bogg
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The centerpiece of the collection, Bogg’s signature tote gets a New York-inspired checkered makeover while keeping the features fans already love. The washable, durable bag is built for beach days, travel, and everyday errands, with a tip-proof design that helps it stay upright and two clear insert bags for keeping smaller essentials organized.

It comes in three sizes, OG ($100), Baby ($80), and Bitty ($60), with colorways including Camel/Hot Cocoa and Coconut/In the Forest.

Credit: Bogg

Bodega Charm Collection

Opens in a new window Credit: Bogg Bodega Charm Collection Starting from $15 Shop Now

This is where the NYC theme really shines. You can customize your bag with charms inspired by everyday city staples, including a pizza box, Bogg Bodega bag, “Have a Nice Day” bag, hot dog, taxi, Big Apple, Cord Bow, Cord Ball, and NY Coffee Cup Bevy.

For New Yorkers, former New Yorkers, and anyone who loves the city’s little details, it’s a fun way to bring some NYC personality along. Shop the Bogg Checker Out Collection for a little bodega-inspired twist.