Callaway admits it approved controversial Good Good woman-shoving ad in late-night statement

Callaway Golf has issued a second statement regarding the controversial advertisement with Good Good, this time admitting that it greenlit the since-deleted video showing a man shoving a woman to the ground.

Good Good, the popular YouTube golf channel that boasts more than 2 million subscribers, teamed up with Callaway for a special edition driver. In the advertisement promoting the golf club, Good Good co-founder Garrett Clark shoved member Alexis Miestowski to the turf.

The beginning of the advertisement focuses on Miestowski reaching for the driver in a golf bag. Seeing this, Clark sprints at her, shoves her to the ground with his forearms, and stands over her before saying, "Do not touch my new driver."

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After deleting the video from its social channels, Good Good apologized in a statement, explaining that the ad "ultimately depicted actions that are not aligned with our values as a brand." Following Good Good's apology, Callaway shared a statement of its own explaining, "We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf."

As questions continued to be asked about how the advertisement made it past production and was ultimately published online, Callaway CEO Chip Brewer released a statement just after 1 a.m. ET on Tuesday morning, owning up to the fact that the company approved the video before posting.

"Last week, Good Good Golf and Callaway posted a video to promote a co-branded driver. While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened. Mistakes were made, and we are taking the matter very seriously," the statement began.

"As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video. The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence, or threatening behavior of any kind.

"As soon as we recognized the seriousness of the issue, it was escalated appropriately, and the video was immediately removed. Preliminary statements were issued by both Good Good and Callaway, and now this statement has followed. We are also conducting both internal and external investigations and have already made changes to our approval processes aimed at ensuring this will never happen again.

"We believe we have been a positive force for diversity and inclusion in the game of golf. This video was completely inconsistent with that. I assure you that we will learn from this and do better."

OutKick has reached out to Good Good for further comment and will update this story if there is a response.

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The PGA Tour commented on the advertisement amid the backlash that Good Good received online.

"The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all," the statement said. "We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect."

The PGA Tour stepping into the situation is noteworthy, with Good Good sponsoring the Tour's inaugural Good Good Championship this November in Austin, Texas.