How Nutella maker Ferrero is spending billions to build a candy empire in America
We went inside Ferrero's US factories and R&D lab to see how the Italian company behind Nutella is spending billions to win over American consumers.
We went behind the scenes to see how Ferrero, an Italian company is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
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