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McDonald's is rethinking its value menu. We want your take

McDonald's is rethinking its value menu. We want your take

McDonald highlighted challenges with its value menu, impacting sales and prompting reassessment. We want your take on the fast food chain.

A man orders at the counter in a McDonald's restaurant as workers prepare food and take orders behind the counter.
McDonald's is facing challenges with its value menu.
  • McDonald's said that its latest value menu hasn't worked out.
  • The chain has also cut back on digital discounts, its CEO said.
  • Let us know what you think about eating at McDonald's by taking our survey.

McDonald's is facing big problems with some of the cheapest items on its menu.

The fast-food giant is rethinking its approach to value-priced options after a rough few months, executives said on Tuesday.

CEO Chris Kempczinski pointed to multiple problems on the company's second-quarter earnings call. The chain cut back on digital discounts, alienating some of its most loyal patrons. It also struggled to roll out its new under-$3 value menu to restaurants. And McDonald's had too many promotions too close together, from special World Cup meals to new refresher beverages.

McDonald's quarterly US sales growth slowed down as a result.

"We don't have a strategy problem," Kempczinski said. "We simply didn't execute at the level we needed to in the second quarter."

McDonald's has plenty of competition, with rivals eager to offer diners deals on a cheap burger.

We want to know what you think. Whether you're a weekly McDonald's customer or have stopped going altogether, we're interested in hearing your thoughts on the chain's value and prices.

Do you have a story idea about McDonald's? Contact this reporter at [email protected] or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

Read the original article on Business Insider