Our restaurant burned down. Now we make $4 million a year.
Smokey John's makes nearly $4 million in annual revenue and goes through roughly 2,000 pounds of brisket each week.
Smokey John's has been serving barbecue in Dallas, Texas, since 1976. It was already losing money when a devastating fire destroyed the entire restaurant in 2017. So, brothers Brent and Juan Reaves had to rebuild it from scratch. Their bet paid off. Today, Smokey John's makes nearly $4 million in annual revenue and goes through roughly 2,000 pounds of brisket each week. The brothers explain what it takes to keep a 50-year-old barbecue business alive while continuing their father's legacy.
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