Pringles just entered its high-fashion era — everything you need to know about this wild Blvck Paris collab

TL;DR: Blvck Paris and Pringles have teamed up on a limited-edition, all-black collection featuring hoodies, a baseball jacket, a "break-glass" collectible Pringles can display, and a charm. It's priced $35 to $275, launching Aug. 6 exclusively at Blvck — with the first 2,000 U.S. orders getting a free limited-edition Blvck x Pringles can.

Blvck Paris and Pringles are teaming up for a collab that sounds like it shouldn't work on paper — a minimalist, all-black luxury label and a snack brand known for being loud, colorful, and instantly recognizable. But contrast is exactly what makes it work.

Pringles is a snack you eat when you're not even hungry. It's the "I'll just have a few" that turns into an empty can in 10 minutes. Pairing that energy with Blvck's all-black aesthetic is half the fun of this collab. The limited-edition collection launches Aug. 6 exclusively at Blvck, priced from $35 to $275 and available in sizes XS to 2XL.

The lineup includes the following:

• Teddy Hoodie & Teddy Tee — feature Blvck's signature teddy character surrounded by scattered Pringles chips and co-branded artwork.

• Teddy Baseball Jacket — features an oversized embroidered back graphic that blends Blvck Paris iconography with Pringles-inspired visuals.

• "In Case of Emergency" Plexiglass Collectible — a display piece styled like an emergency break-glass box, enclosing a matte black Pringles can.

• Teddy Charm — a collectible charm reworking Blvck's teddy mascot through a Pringles-inspired design.

Here's the best part: the first 2,000 orders placed during the launch period will receive a free limited-edition matte-black Blvck x Pringles can, loaded with Barbecue-flavored chips, exclusively for U.S. customers, while supplies last.

Get your hands on the Blvck Paris Pringles collection soon so you score the free matte black Pringles before supplies run out.