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The new Instagram logo is the perfect embodiment o...

The new Instagram logo is the perfect embodiment of AI slop

Aurich Lawson Technology 13 Aug, 2026 Americas

Opinion: Some remarks about the new wordmark accidentally being perfectly awful.

Today, Instagram unveiled a refresh of its wordmark, accompanied by the usual bland corporate platitudes these kinds of announcements are always packaged with.

Head of Instagram Adam Mosseri called it “leaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram.”

Sure, Adam. Simplicity and craft are definitely what everyone thinks of when Instagram comes to mind.

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