Adult performers urge voters to check their status in new campaign

In the weeks before the 2026 midterm elections, adult performers are reminding you that it's "Hot2Vote."

Hot2Vote is a $100,000 ad campaign, made by over 100 adult creators, urging Georgia voters to "check their status" (voter registration) following a purge of over 470,000 names from the state's voter rolls last year.

The campaign includes SFW videos by entertainers like Cherie DeVille and King Noire:

Also included in the campaign are pinup-style PSA posters that will be displayed in Atlanta's nightclub districts, digital ads geofenced to Atlanta nightclubs, and digital and pre-roll ads on adult sites that are matched to Atlanta voters.

Performers will also distribute posters and QR codes linking to Hot2Vote's website on the ground in Atlanta so people can check their registration in real-time.

"Over the next few weeks, my team and I will be out hitting the clubs around Atlanta and connecting with our community to make sure everyone checks their voter registration status," said Hazel Grace, an Atlanta-based performer and owner of production company InMelanin, in a press release shared with Mashable.

These ads are designed to reach people who aren't engaged in traditional political ads, and are estimated to reach between 400,000 and 450,000 people (mostly men) in the metropolitan Atlanta area, according to the press release.

Hot2Vote is reminiscent of the 2024 Hands Off My Porn campaign, which sought to raise awareness about Project 2025 (the conservative blueprint for Donald Trump's second presidential campaign).

It comes at a time of other sex worker advocacy, as well. In the UK, the web series Headline Newds spreads the word about climate change with popular porn performers.

The Hot2Vote ad campaign runs through Oct. 4, a day before Georgia's voter registration deadline ahead of the November elections.