Apple @ Work: The enterprise needs to kill the SSO tax, and it’s an opportunity for Apple

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The SSO tax might be the most backward pricing model in enterprise software. Single sign-on should be required for sign-up, yet SaaS vendors routinely lock it behind their most expensive tiers. It should be the opposite. You should have to pay more not to have SSO. The result is entirely predictable: companies skip it, weak passwords fill the gap, and hackers thank everyone involved. I think there’s a real opportunity here for Apple, and it starts with an acquisition.