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Disney+ and Hulu raise prices by up to 13 percent...

Disney+ and Hulu raise prices by up to 13 percent after doubling profits

Scharon Harding Technology 23 Sep, 2026 Americas

The Disney+ ad-free plan is now more expensive than Netflix's.

Disney+ got its fourth price hike in four years today. Hulu prices also went up.

Disney+ and Hulu’s respective standalone, ad-free plans (which also support 4K and HDR) are each increasing 13 percent from $19 per month to $21.50/month.

Disney+ and Hulu’s respective standalone plans with ads increased from $12 to $12.50.

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