Wondering what to buy on Prime Day? Shop our top 10 deals from the sale.

Amazon's October Prime Day event kicked off in the wee hours of the morning on Oct. 6 with tons of deals begging for your attention. It's tough sorting through what's actually worth your hard-earned cash, so we've taken it upon ourselves to do that part for you.

Mashable's shopping team has been hunting deals in the weeks leading up to Prime Big Deal Days and now that it's officially begun, we've gathered our top 10 deals of the sale. If you're itching to knock out some early holiday shopping or simply have a "treat yourself" kind of week, but aren't sure what to buy, here are our picks for the best Prime Day deals so far.

The newest Apple Watch

Opens in a new window Credit: Apple Apple Watch Series 12 (GPS, 42mm) $349.99 at Amazon
$399 Save $49.01   Get Deal

Why we like it

Apple's latest flagship smartwatch is just a few weeks old, but it just got its first notable discount for Prime Day. What's new about the Series 12? More regular heart rate variability (HRV) readings, quicker charging, a faster processor, and a new Daily Readiness score. Unfortunately, the battery life is still the same at around 24 hours.

A limited-edition Yeti cooler

Opens in a new window Credit: Yeti Yeti Tundra 45 Hard Cooler $243.75 at Amazon
$325 Save $81.25   Get Deal

Why we like it

Spotting a Yeti cooler on sale is like finding a four-leaf clover: rare, but possible if you look hard enough. This gorgeous limited-edition ultramarine violet Tundra 45 hard cooler can squeeze in 26 cans with a 2:1 ice-to-contents ratio, can keep ice frozen for days, and is 25% off for Prime members. It's a bit hefty to tote around, but that heft is what makes it virtually indestructible.

A smart charging brick to match your phone

Opens in a new window Credit: Anker Anker Nano Smart Display Charger $25.99 at Amazon
$39.99 Save $14.00   Get Deal

Why we like it

Anker always drops some of the best Prime Day deals on its charging tech. This cute Nano USB-C wall charger is under $30 and comes in colorways that match your phone — including the new burgundy iPhone 18 Pro. It also has a sleek smart display that shows you the real-time charging status.

A speedy new MacBook

Opens in a new window Credit: Apple Apple MacBook Air (M5, 16GB RAM, 512GB SSD) $1,099 at Amazon
$1,299 Save $200   Get Deal

Why we like it

The M5 MacBook Air is Mashable's favorite MacBook for most people, thanks to its absurdly powerful M5 chip, sleek design, portability, and unrivaled performance for the price. Our laptop expert Haley Henschel calls it "the sweet spot in Apple's lineup." This $200 discount basically negates the price hike from earlier this year.

Noise-cancelling headphones that are actually comfortable

Opens in a new window Credit: Bose Bose QuietComfort Noise-Cancelling Headphones (1st Gen) $169 at Amazon
$359.99 Save $190.99   Get Deal

Why we like it

Whether you have a long trip approaching or just need something to quiet the noise of your commute, Bose's QuietComfort headphones deliver all-day comfort and excellent noise cancellation. Mashable Lead Shopping Reporter Sam Mangino said these are her all-time favorite headphones, even after testing a ton of other options.

A portable SSD that's virtually indestructible

Opens in a new window Credit: SanDisk SanDisk Extreme 1TB Portable SSD $209.99 at Amazon
$299.99 Save $90   Get Deal

Why we like it

Despite the global memory crisis causing steep increases to SSDs, this SanDisk Extreme 1BT Portable SSD is the cheapest it's ever been at $90 off. It's built to withstand practically anything, from spills to drops, and is ridiculously speedy compared to previous generations. Plus, it packs an entire terabyte of storage space.

A mid-range OLED TV for a budget-friendly price

Opens in a new window Credit: Samsung Samsung 65-Inch S90H OLED 4K TV $1,497.99 at Amazon
$2,699.99 Save $1,202.00   Get Deal

Why we like it

If an OLED TV has been on your wishlist, now's a great time to make the leap. The S90H is Samsung's mid-range OLED model from 2026, which is just a step down from our favorite OLED of the year. It packs superior contrast, a brightness increase from last year's model, an upgraded anti-reflection display, support for 4K at 165Hz, and gaming perks like NVIDIA G-SYNC and AMD FreeSync Premium Pro. It's also down to its best price ever.

The latest AirPods Pro

Opens in a new window Credit: Apple Apple AirPods Pro 3 $179 at Amazon
$249 Save $70   Get Deal

Why we like it

Time to replace your AirPods? You might as well grab the Pro 3's while they're just $10 away from their best-ever price. They're no longer the latest AirPods, but they are the latest Pro model, featuring a bunch of excellent features — Live Translation, heart rate sensing, adaptive noise cancellation, and three-dimensional spatial audio. They can even act as hearing aids.

A basic Kindle for just over $100

Opens in a new window Credit: Amazon Amazon Kindle (2024) $103.99 at Amazon
$149.99 Save $46.00   Get Deal

Why we like it

Amazon raised the prices of its Kindle models over the summer, then dropped a whole batch of new ones. None of the new editions are on sale for October Prime Day, but the basic Kindle from 2024 (the exact model I own) is on sale for just over $100. That knocks it back down below its price pre-increase. While it may not be the newest Kindle on the market, it remains the best e-reader on a budget.

The ultimate Dyson Airwrap dupe from Shark

Opens in a new window Credit: Shark Shark FlexStyle 4-in-1 Air Styling & Drying System $199.99 at Amazon
$349.99 Save $150   Get Deal

Why we like it

The Shark FlexStyle is way more affordable than the Dyson Airwrap at full cost. Now it's even better at under $200. Mashable Lead Shopping Repoter Bethany Allard tested it and called it the best Airwrap dupe we've seen, even noting that it outperformed the original as a multi-styler.