Amazon just announced the dates of its extra-long Black Friday Week sale: Everything we know so far

Amazon has nailed down its holiday plans. Today, the retail giant announced that it will host an extended Black Friday Week & Cyber Monday sale from Nov. 19 to Nov. 30 — 12 straight days of deals.

This will be the fourth year in a row that Amazon starts its Black Friday sale at least a week early. (The actual holiday falls on Friday, Nov. 27 this year.)

Amazon is hardly the only major retailer that draws out its Black Friday festivities. Best Buy, Target, Walmart, and Kohl's are also offering Black Friday deals throughout the month of November — a win for early birds who are worried about popular gifts selling out as the holiday shopping season revs up. Here's what you need to know before you start filling your cart.

When does Amazon's Black Friday sale start?

Amazon's Black Friday Week sale will begin at 3 a.m. ET (12 a.m. PT) on Thursday, Nov. 19, a week before Thanksgiving Day.

What to expect during Amazon's Black Friday sale

Amazon will likely offer some of its most competitive deals of the year during its 2026 Black Friday sale. However, its prices may not be as low as they've been on Black Fridays past. That's because myriad products have seen price increases in 2026 due to factors like higher fuel costs, tariffs, and the ongoing memory shortage, aka "RAMageddon."

The latter is the reason why Amazon raised the prices of its Kindle e-readers, Fire TV Sticks, and most Echo smart speakers in August.

Do you need to be a Prime member to shop Amazon's Black Friday sale?

Amazon's Black Friday sale is not exclusive to members of its Prime program; anyone can shop its holiday deals. This is one of the main things that separates it from other Amazon events like Prime Day and Prime Big Deal Days.