Starting this year, Apple has exclusive streaming rights for Formula 1 racing in the United States, which sees every race stream on Apple TV. Both Apple and the league have proudly reported a very positive response in terms of viewership and subscriber acquisition, although they do not publish exact...
Starting this year, Apple has exclusive streaming rights for Formula 1 racing in the United States, which sees every race stream on Apple TV. Both Apple and the league have proudly reported a very positive response in terms of viewership and subscriber acquisition, although they do not publish exact viewing figures.
On the latest earnings call for F1’s parent company Liberty Media, the CEO of Formula 1 Stefano Domenicali said that both parties are happy with the US deal, and he expects that Apple will bid for rights in more countries as the opportunities become available.
more…This story was first published by 9to5Mac. Read the original report
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