Julia Fox fronts anti-split-the-bill campaign from Seeking

Costs are high, and a recent report found that 1 in 10 young singles actually stopped dating because of money. Perhaps for this reason, the dating platform Seeking has announced an "Anti 50/50 Campaign," fronted by actor Julia Fox.

"I've been on Seeking, my friends have been on Seeking, and I think we need to get over the idea that women should have to justify what they want out of dating," Fox said in a press release shared with Mashable.

Seeking was formally named Seeking Arrangement, which made its name as a sugar dating app for "mutually beneficial relationships." Today, however, Seeking claims on its website that transactional relationships are prohibited. Now, its tagline is, "Date People Who Make Life Better"...whatever that means.

It's clear that Seeking still has the aura of trying to level up using a partner, which may also be the ethos behind this anti-split-the-bill campaign. Anti 50/50 is a $50,000 fund to reimburse singles who've been asked to split the bill on a date (up to $50 per person).

Seeking found that 61 percent of Gen Z women have been asked to go dutch on a first date, up from 27 percent of Boomer women. But 75 percent of women apparently prefer men to take the lead on dates, like planning and paying.

"I'm all for women being independent, but that doesn't mean we have to entertain low-effort men who think splitting a check is the height of romance. If you're going to court somebody, COURT THEM," Fox continued. "That's why the Anti 50/50 Fund is so important. Seeking is about being clear on what matters to you in a relationship."

To apply for the $50, you must create a Seeking account, share details about the date, and upload a receipt. The fund will remain open until Feb. 10, 2027, or until $50,000 has been claimed.